We have indeterminateness of type
0/0,
i.e. limit for the numerator is
$$\lim_{x \to 1^+} \log{\left(x \right)} = 0$$
and limit for the denominator is
$$\lim_{x \to 1^+}\left(x^{2} - 1\right) = 0$$
Let's take derivatives of the numerator and denominator until we eliminate indeterninateness.
$$\lim_{x \to 1^+}\left(\frac{\log{\left(x \right)}}{x^{2} - 1}\right)$$
=
$$\lim_{x \to 1^+}\left(\frac{\frac{d}{d x} \log{\left(x \right)}}{\frac{d}{d x} \left(x^{2} - 1\right)}\right)$$
=
$$\lim_{x \to 1^+}\left(\frac{1}{2 x^{2}}\right)$$
=
$$\lim_{x \to 1^+}\left(\frac{1}{2 x}\right)$$
=
$$\lim_{x \to 1^+}\left(\frac{1}{2 x}\right)$$
=
$$\frac{1}{2}$$
It can be seen that we have applied Lopital's rule (we have taken derivatives with respect to the numerator and denominator) 1 time(s)